Historical, social and cultural contexts
1) What radio stations were offered by the BBC before 1967?
bbc light
bbc home
bbc third
2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
radio 1 ,2,3 and 4
3) What was pirate radio and why was it popular?
pirate radio was done in international waters to they didn't have a 'needle time ' and could play music all day.
4) Why did pirate radio stop broadcasting in 1967?
4) Why did pirate radio stop broadcasting in 1967?
pirate radio station were operating without officail licences, which is what made them illegal
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
they hired a famous DJs
6) What was 'needle time' and why was it a problem for BBC Radio?
you could only play 5 hours a day
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
this is because they tired to copy the pirate station
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
tony blackburn
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
they hired a famous DJs
6) What was 'needle time' and why was it a problem for BBC Radio?
you could only play 5 hours a day
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
this is because they tired to copy the pirate station
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
tony blackburn
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
emphasise the fact that music would be playing 24/7 which is what young people wanted from the BBC.
10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?
10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?
They had gotten rid of needle time and were playing pop music constantly
Audience and industry
1) What was the target audience for BBC Radio 1 in 1967?
15-29
2) Why did Radio 1 initially struggle to attract young listeners?
They did not like the fact that they did not play music for more than 5 hours per day
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
Diversion by offering escape
Personal identity because they might like that genre of music
Personal relationship because they might identify with a specific presenter
4) How is the BBC funded?
Tv license
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967?
4) How is the BBC funded?
Tv license
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967?
preferred would be that it is aimed towards young people who like listening to music oppositional would be that it was very formal and posh which young people didn't like and that there was not enough music
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