Introduction to Music Video: Blog tasks

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 1) What are the key conventions of music video?

  • The style (performance, concept, narrative)
  • The camera.
  • The editing techniques (transitions, fast, slow)
  • The sound effects (non diegetic, diegetic)
  • Mise-en-scene (props, lighting, costume, hair, makeup, locations, setting, colours)

2) What is intertextuality?

seeks and theorises links and connections between media texts and textualised social life while global media discourse analysis shows how the globalised political economy of late capitalism influences the content and format of a wide range of media products.

3) When did music videos first become a major part of the music industry?

when the Mtv created their channel around the mainstream and changed how we receive the music  

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

Mtv

5) How are music videos distributed and watched in the digital age?

YouTube, Spotify, apple music 

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