Represent NHS Blood & Transplant campaign

 1) What does BAME stand for?

Black, Asian and minority ethnic

2) Why is there a need for blood in the BAME community? 

By becoming a blood donor you could potentially save someone's life and help people undergoing long-term treatments

3) What does this advert want people to do once they've seen it (the 'call to action')?

To sign up to donate blood 

4) Why is the advert called 'Represent'?

it represent black and Asian ethnic  

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

Jasmine sawyers, Chuka Umunna and Ade Adeptian they all represent their community and the importance of  donating blood to save other people lives.    

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

The detail of the emotion to show importance to make the audience convinced. 

7) How does the advert match the key conventions of a typical urban music video?

It is sending a key specific message to donate. 

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) ]

Show that no matter what you look like and what you do you can donate blood saver lives. 

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?


10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).