Audience
Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).
Answer the following questions:
1) Read page 2. What is KISS FM's mission?
By reaching them wherever, whenever, however they want which informs both our editorial policy and our commercial strategy.
2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
15-34, 60/40 Female to Male split and united by their love of music and the cool stuff they’re into right now.
KISS FM UK is available on FM, DAB, Freeview and Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events across the world.
-KISS FRESH is where you’ll find exclusive first plays of the biggest track from some of the hottest artists and
producers in the industry.
KISS FRESH is available on DAB (in London), Freeview, Sky, plus at KISSFMUK.COM,
-KISSSTORY spins the very best Old Skool and Anthems from R’n’B, Dance,
Garage and Hip Hop
KISSTORY is available on DAB (in London), Freeview, Sky, plus a KISSFMUK.COM,
The app, radio, live events, online
6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
active and a sense of good humour and a bit laid back.
active and a sense of good humour and a bit laid back.
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
information about news, personal identity with the hosts.
8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
old people used to listen to music using radios and now more teenagers use it to listen to trendy pop music
9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?
older people used to mainly listen to the radio now its mainly teenagers
10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?
preferred: fans love the show because they play trendy music and the hosts are close to their age so they can relate to them.
preferred: fans love the show because they play trendy music and the hosts are close to their age so they can relate to them.
oppositional: may be addictive and people may not want to listen because they don't like the music genre they play.
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
Industry
1) When did KISS FM first launch and what type of station was it then?
it was a pirate radio and was launched in 1985
1) When did KISS FM first launch and what type of station was it then?
it was a pirate radio and was launched in 1985
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
radio stations, news, magazines.
3) How does KISS FM make money?
advertisements
4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?
2.5 million
5) How is KISS FM regulated and what can happen if they break the rules?
KISS FM is regulated by Ofcom. This means the KISS FM Breakfast show must follow the Ofcom broadcasting code and not include anything inappropriate for children or younger listeners.
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