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Introduction to advertising

on January 09, 2023

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OMO Advert CSP

1) W hat year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? They were treated as housewives and inferior to men. 3) How does the heading message ('OMO makes whites bright') and the typography promote the product? It is a persuasive text which persuades people to buy the product. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Her makeup reinforces the expectations of 'perfection' (to look pretty even when doing house work). This also suggests that women shoulod be happy whilst doing work as she is smiling. 5) Why is a picture of the product added to the bottom right of the advert? A pack shot is used to recognise the product in shops. 6) What are the connotations of the chosen colours in this advert - red, white and blue? This is a British product and the product is in the colours of a Union Jack flag. This is because they ar

summer project

1 CLIP 1 narrative and genre: the story is about a man called Azrael and women called Mrs coulter and a girl called lyra. so in the video clip its showing both characters arguing about not trying to find lyra. However, Mrs coulter disagree this video shows fantasy as they are showing different world. technical codes: the first shot in the video is over shoulder shot where they are arguing about not finding lyra. The background sound shows the tension between the two character arguing through out the video. The mise en scene I choose is props. This sis because on the background you can see pieces of plane hanging around and other sort off things. This helps the audience to understand whats going on through out the clip. Representations : during the clip the man cries which subvert that men's should be the one strong and tough and the women should be the weak one but in this video the men is the weak one but the women is the strong one CLIP 2 narrative and genre: in this video

stranger things

Props DENOTATION - A white,a gun, warning signs CONNOTATION - The connotation of the white colour of the phone can be safety and security,this contrasts with dark colours around will. the gun in the scene shows that he his really scared and doesn't know what to do at that point ANALYSIS: this shows that is for any gender and age 15 and above

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Introduction to advertising

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